Performance Max campaigns
Today’s shoppers are tapping into an ever-growing number of places online and offline to find what they need. Maximize your reach and meet more customers wherever they're shopping. Performance Max allows advertisers to access new inventory, formats, and audiences across all Google channels including YouTube, Search, and Discover.1
Get started Watch videoHere’s what you can do with Performance Max campaigns
Maximize your reach
Show up across all of Google’s ad inventory and formats. Find new customers wherever, and whenever, they’re searching or consuming content.
Drive traffic and sales
Reach more converting customers across Google and increase your online, in-store or omnichannel sales.
Uncover insights and trends
Gain actionable insights to improve your campaigns' performance and find new and unexpected audiences that match your goals.
Get your products in front of hundreds of millions of potential customers from a single campaign.
YouTube
Display
Google Search
Discover on the Google app
Gmail
Maps
Business Profile
Optimize for online and in-store goals
Whether your customers are looking for what you sell online or in-store, you can reach them in both places. Performance Max allows you to measure and optimize for online sales and in-store goals like store visits, calls and directions clicks.
Learn more-
Success Story
Joybird sees a 95% lift in revenue
Key stats
95%increase in revenue
40%increase in return-on-ad-spend (ROAS)
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Success Story
Public Rec obtains a 28% increase in conversions
Key stats
28%increase in conversions
5:1return-on-ad-spend (ROAS)
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Success Story
Estée Lauder sees a 45% higher return-on-ad-spend (ROAS)
Key stats
45%higher ROAS (vs. Smart Shopping campaigns)
2.4xhigher conversion rate (vs. Smart Shopping campaigns)
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Success Story
Pantaloons drives a 33% higher return-on-ad-spend (ROAS)
Key stats
13%increase in final sales
33%higher return-on-ad-spend (ROAS)
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Success Story
Sportisimo gets a 38% revenue boost
Key stats
38%increase in revenue
36%increase in conversions
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Success Story
microspot.ch sees revenue rise by 40%
Key stats
40%increase in revenue
16%increase in return-on-ad-spend (ROAS)
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Success Story
Giesswein gains 12% in total conversions
Key stats
19%increase in purchase/sales value
12%increase in total conversions
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Success Story
Petit Bateau gets a 35% lift in return-on-ad-spend (ROAS)
Key stats
35%increase in return-on-ad-spend (ROAS)
40%increase in clickthrough rate (CTR)
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Success Story
Trendyol drives 45% more sales
Key stats
45%increase in conversions
59%increase in return-on-ad-spend (ROAS)
Let’s set up a Performance Max campaign
Get startedFrequently asked questions
- 1 In Europe, Performance Max campaigns can be used with any Comparison Shopping Service (CSS) you work with. The ads will show on general search results pages and on any other surfaces the CSS has opted in to.
- 2 Source: Google/Ipsos, "How People Shop with YouTube” Study, Global, July 2018. 18-64 year olds who go online at least once per month and have purchased something in the last year (n=24,017), (3) YouTube Data, June 2018